I have been working in the IM/SEO industry using many softwares and services for many years now. In all the years I have been using and testing services and softwares there has never been a single reliable SEO software review site that I have seen. There are plenty of review sites laden with affiliate links and misleading marketing tactics designed to push a single product or group of products that pay the highest price.
Due to the lack of honesty and transparency of testing and results there isn't a truly reliable blog or website that is designed to give reliable advice on what softwares/services are worth the money and which ones are little more than successfull marketing campaigns with no substance.
Obviously there are always forums to serve this purpose of getting real impressions of how a tool or technique may work but again there seems to be a large amount of testimonials that are unreliable, biased, misinformed or just flat out lieing. I have literally lost count of the amount of times where a user has spouted his impression as fact and has been corrected literally minutes later. Forums are great for getting a groups impression of something but is also full of people posting with their own agenda.
With this blog I will be putting tools and services through their paces and showing the results of my tests to show no bias. I will not be dealing in opinion and theory but absolute facts and results.